Practical Uses for Who, What & Where Data

Whether you offer a business or consumer Web service or are just trying to make an existing Web application available to your employees’ smartphones, adding Who, What & Where data into the mix can accelerate mobile adoption and compliance.

Need some inspiration about how you could personalize, localize and mobilize your Web apps or services?  The following use case examples should provide you with some ideas about how contextual data could be utilized to support your unique business objectives.

Business-to-Business

Sales Automation – CRM

Service Automation – Retail Merchandising

Business-to-Consumer:

Travel Loyalty

Retail E-Commerce

Destination Resort

Portal Services

Financial Services/Banking